Green Purchasing Behaviour towards Compostable Coffee Pods
نویسندگان
چکیده
The field of green marketing and purchase behaviour has been growing in the last couple years; consequently, there is a need to understand this among coffee consumers. Coffee considered one widely consumed beverages world. There heightened consciousness towards environmental awareness product compostable pods. This study aims fill gap by providing holistic conceptual framework determine which factors influence purchasing with regard pods whether gender income have an impact. To achieve aim, structural equation modelling (SEM) will be utilised on SmartPLS from data collected 133 South African pod consumers using online survey. findings indicated that interpersonal altruistic values significant positive attitude effect behaviour. However, it was found no relationship observed between knowledge attitude. Regarding as mediators, level partially mediates relationship. results provide practical solutions for marketers policymakers.
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ژورنال
عنوان ژورنال: Sustainability
سال: 2021
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su13126558